Currently Principal UX Designer at Amazon
Design leader at Amazon for over 10 years, focused on launching and scaling enterprise applications
I guide and inspire cross functional teams through user-centered methodologies to deliver meaningful outcomes for businesses. I enable my team to design with autonomy and curiosity while delivering intuitive and high quality products.
Work Experience
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Amazon Echo
I was part of the founding UX team for Alexa, launching setup experiences for Amazon Echo.
2014 - 2015
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Alexa Entertainment
Led design team to ship and scale the first multi-modal music and video experiences.
2015 - 2018
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Amazon Web Services
Improved setup experiences to drive adoption of serverless technologies for businesses.
2018
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Physical Stores - Tech
Led strategy to scale physical stores tooling platform to meet all business formats.
2019 - 2020
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Amazon Style
Led design strategy to launch an operational tooling suite for Amazon’s first apparel store.
2020 - 2023
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Amazon Grocery
Leading Enterprise UX team to deliver in-store tooling for managers and associates.
2023 - present
My work
Under-the-Roof Operational Tooling Suite
A first of its kind, tech enabled fashion shopping experience to help customers more easily shop. I led the design strategy and execution to launch an operational tooling suite to support stores.
Innovative Merchandising Technologies
Amazon Style was a tech enabled retail store with a fashion showroom. I led the end-to-end design to ship digital tooling to support these unique merchandising operations.
Physical Stores Operational Tooling Platform Strategy
I led the strategy and execution of scaling an operational tooling platform to support all Amazon physical store formats.
Human-centered design thinking college course
I taught a college course to first year design students on how to follow and execute design thinking in their creative process.