Currently Principal UX Designer at Amazon

Design leader at Amazon for over 10 years, focused on launching and scaling enterprise applications

I guide and inspire cross functional teams through user-centered methodologies to deliver meaningful outcomes for businesses. I enable my team to design with autonomy and curiosity while delivering intuitive and high quality products.

Work Experience

  • Amazon Echo

    I was part of the founding UX team for Alexa, launching setup experiences for Amazon Echo.

    2014 - 2015

  • Alexa Entertainment

    Led design team to ship and scale the first multi-modal music and video experiences.

    2015 - 2018

  • Amazon Web Services

    Improved setup experiences to drive adoption of serverless technologies for businesses.

    2018

  • Physical Stores - Tech

    Led strategy to scale physical stores tooling platform to meet all business formats.

    2019 - 2020

  • Amazon Style

    Led design strategy to launch an operational tooling suite for Amazon’s first apparel store.

    2020 - 2023

  • Amazon Grocery

    Leading Enterprise UX team to deliver in-store tooling for managers and associates.

    2023 - present

My work

Under-the-Roof Operational Tooling Suite

A first of its kind, tech enabled fashion shopping experience to help customers more easily shop. I led the design strategy and execution to launch an operational tooling suite to support stores.

Innovative Merchandising Technologies

Amazon Style was a tech enabled retail store with a fashion showroom. I led the end-to-end design to ship digital tooling to support these unique merchandising operations.

Physical Stores Operational Tooling Platform Strategy

I led the strategy and execution of scaling an operational tooling platform to support all Amazon physical store formats.

Human-centered design thinking college course

I taught a college course to first year design students on how to follow and execute design thinking in their creative process.